I led the design of Lawson's 2025 Impact Report, an 80-page publication showcasing the company's social, environmental, and community impact over the past year. The goal was to transform a large volume of complex information, which included sustainability metrics, employee initiatives, philanthropy, and B-Corp reporting, into an engaging editorial experience that reflected the warmth and authenticity of the Lawson's Finest brand.

Working closely with cross-functional stakeholders, I developed a visual system that balanced storytelling with data, using clean yet engaging layouts, infographics, photography, and typography to make key metrics easy to understand while maintaining a highly approachable experience for the reader. The report was designed for both digital distribution and print.

The finished report celebrates the company's mission of using business as a force for good while reinforcing its commitment to sustainability, community investment, and transparency. The project demonstrates my ability to lead large editorial design projects, organize complex content, and create compelling visual narratives that strengthen both brand perception and stakeholder engagement.