As the lead designer, I developed the Bloom Veterinary Hospital brand from concept to launch, creating a comprehensive visual identity system and marketing ecosystem for a new hospital within Blue River PetCare. I established the creative foundation that would support the brand across digital, print, environmental, and internal communications.

I designed a complete brand identity, including the logo suite, color palette, typography, illustration style, iconography, patterns, and brand guidelines, ensuring a cohesive visual language that could scale across every customer and employee touchpoint. From there, I translated the identity into a wide range of launch materials, including website graphics, social media campaigns, email marketing, direct mail, event materials, employee welcome kits, presentation templates, merchandise, and in-clinic collateral.

Throughout the project, I partnered with cross-functional to ensure the brand was both visually compelling and strategically aligned with business goals. Every asset was designed to build trust with pet owners while creating a consistent experience for veterinary teams and future clinic locations.

This project demonstrates my ability to build and manage scalable brand systems, lead large cross-functional creative initiatives, and deliver thoughtful design solutions across multiple channels from initial strategy through execution.